The third part of our series should be especially insightful. The people behind sound words like user feedback and growth. Outreach, sales enablement, and promotion – a less noticeable part of our product life than a new feature being rolled out, but anyway. Who are those people who drive customer experience and make flespi shine on a shelf?...
Software Developer
"I joined the flespi team more than 10 years ago, it was my final year at the university. Fun fact: the very first thing my HR told me during the interview was: “You probably don’t remember me, but I used to be your brother’s classmate.” My brother is seven years older than I am. And she added, “I still remember you from school when you were around eleven.” Not exactly the most typical thing to hear during a job interview. :) But two hours later, she told me Gurtam was offering me the job.
What’s my role on the team? Many different roles. But I’d split them into two main aspects.
The first one is technical, although pretty far from the core backend. I originally started as a backend engineer, but I was always nervous about touching the really deep backend stuff. Very occasionally, I still make some tiny modifications there, but mostly my technical work lives somewhere outside the core – closer to devices, protocols, integrations, or closer to customers and their real-world use cases.
The second aspect is that my role is constantly shrinking because everything I do eventually gets automated. I used to handle customer-facing project management – now Codi takes care of probably 98% of it. I used to develop protocols – now we have protocol generators. Actually, I think about a month ago was the first time in six months that I truly sat down and wrote code myself. Real code. Incredible.
For example, I refactored Teltonika integrations around eight years ago, so I’ve read the entire Teltonika Wiki several times from start to finish. I even personally own two Teltonika devices – not company devices, my own.
At one point, I was basically helping customers brainstorm Teltonika-related projects and capabilities. And now even that is gradually disappearing because AI is getting very good at assisting with those tasks too.
You could probably also call it business development – but technical business development. Customer-facing, but from an engineering perspective rather than classic sales. I mostly react to customers who come to us already interested. I’m not out there actively hunting for leads or running outbound activities. If someone comes with a technical challenge – I’m here to help.
Which programming language am I most comfortable with? English. :) At this point, English is basically the main programming language.
Although personally I still love Python – even if we don’t really use it in flespi. That’s probably where we don’t fully match. More about my personal approach can be found in this article.
What I enjoy most is probably the team discussions – conversations about architecture, future plans, ideas, and approaches. I really value the kind of symbiosis we have during those meetings. I love how much experience you constantly absorb from other team members. That part alone makes me want to stay here.
What I don't like but still need to handle are repetitive tasks too small to automate. Yes, AI helps a lot, but some time ago, I even made a couple of pretty serious mistakes because I relied too heavily on AI tools. So nowadays I try to work with them more carefully. And honestly, I’m grateful those mistakes didn’t lead to any major consequences and were fixed quickly without real damage.
What would happen if AI suddenly disappeared tomorrow? That’s actually an interesting question. As I mentioned before, many of my previous responsibilities have already been automated, including with AI. Which means that if all of this disappeared tomorrow, a huge amount of repetitive work would suddenly come back. I really don’t want that.
For example, flespi support is basically a solved problem now. Years ago, I spent maybe three to five days a week just talking to customers in the flespi chat. I don’t want to go back to that time. Not because I don’t like our customers – I genuinely love many of them – but because once a problem is intellectually solved, it’s hard to stay interested in solving it manually again.
There’s an old saying that mathematicians are supposed to be lazy. Once they see that a problem already has a solution, they often lose interest in solving it themselves. Because what’s the point if the solution already exists?..
I give lectures on algorithms and data structures at one of the Vilnius universities, while the rest of my free time belongs to my family.
If I could say something to flespi users, it would probably be about relationships... People like Jan Palas, CTO & Co-owner at AG info, for example. He shared an incredible amount of hands-on experience with us over the years and was one of our very first customers. His customer ID is only four digits – which says a lot about how long he’s been with us.
Or Piotr Fuz, CEO at SignatiGPS – I still remember our conversations during the flespi conference. He’s this amazing combination of engineer and entrepreneur.
One of the most interesting parts of my work has always been brainstorming together with customers about their projects. Every conversation expands my understanding of the industry and shows me new ways flespi can fit into different businesses. And it’s not only about customers. We also have incredibly strong relationships with our partners and manufacturers.
For example, our long collaboration with Teltonika – countless visits to their HQ, their visits to ours, shared exhibitions, shared events. Or the guys from SunTech, who are always ready to help and join forces whenever we need to convince a customer to launch a SunTech + flespi solution together.
Or partnerships like HIMobility, where discussions around integrations eventually turn into real human connections and memorable meetings at conferences. And companies like Carrier, Powerfleet, and TrustTrack – I had regular calls with their teams at the beginning of their projects; those collaborations helped me grow professionally as a project manager, too. So I’m genuinely thankful to work with all of them. It’s not only about technology. It’s about people, partnerships, and growing together."
VP of Marketing
"So, I joined the flespi team a little over three years ago. Before that, I’d already worked with various IT companies in B2B marketing – mostly focused on product growth, positioning, and promotion.
But flespi still turned out to be a completely different kind of challenge for me. I had to learn a lot from scratch. And honestly, as a marketer with no engineering background, I still see myself as an actual part of the flespi team, not just someone sitting on the sidelines.
Everything the team builds every day – every feature, every update, every new idea – has to pass through me too. (Yep, all these meetings... as we take our photos – it's me.) It’s not enough to simply know that we added another piece of functionality. You need to understand how it becomes useful for the user, where it can be applied, and how it strengthens the product or the entire solution.
Even though I sit in the same room with our developers every day, I’m probably the only person there who doesn’t speak a programming language – unless markdown counts, because that’s pretty much what I use for blog formatting and content stuff. So yeah, I’m constantly learning. Or at least trying not to fall behind when it comes to understanding IT systems, technologies, and even the conversations happening around me during the day.
A random discussion in one corner of the office can suddenly turn into a useful insight for marketing. So I always try to listen, absorb things, and somehow apply them to my work.
Sometimes we’re discussing the latest AI-related updates. Sometimes it’s about improving support workflows or cluster efficiency. Either way, you have to stay plugged into what’s happening all the time. That’s actually why being in the office matters so much for us. The interaction with the team, the constant communication – it’s a huge part of how everything works.
As for AI tools – well, there’s no doubt they’ve dramatically changed the way I work and the overall pace of it. The speed of information processing, research, and data analysis is on a completely different level now. You don’t spend nearly as much time editing or polishing texts anymore.
At the same time, though, I strongly believe AI-generated content is still very recognizable, at least for now. When I read something online, I can usually tell pretty quickly whether it was written by a human or generated by AI.
But honestly, I don’t even see that as a negative thing. It’s more like a side effect of how the technology works. The better AI absorbs the information we feed into it, the better it becomes at generating content in return. Eventually, the differences in writing style and presentation will probably blur to the point where it becomes almost impossible to tell them apart.
And when that day comes, I think the only thing that will really matter is the understanding of the audience.
That’s the part AI still can’t fully replicate, at least in my opinion. It may generate great text, but it doesn’t always understand when a certain topic matters, why it matters, what emotional angle works best, or what people actually want to read at a specific moment.
Especially in marketing, where a huge part of the job is inventing new angles, creating fresh narratives, or finding unexpected ways to promote something. I don’t think AI is particularly revolutionary there yet. It’s just incredibly good at executing a task once you frame it correctly.
Outside of work, I try really hard to disconnect and maintain some kind of work-life balance. I think it’s important to let your brain slow down and switch away from constant task execution – especially because this kind of work involves nonstop context switching all day long. So sometimes you just need silence.
I watch documentaries. I love travel bloggers. I enjoy shows that popularize science and explain complex things in simple ways. Basically, anything that helps me step into a completely different world from the one I spend my workdays in.
And when something goes wrong at work – whether it’s a bug, or a piece of content that just refuses to come together – the hardest part is often realizing that sometimes the best solution is to throw everything away and start over. And that’s painful, because every time you create something, you invest a huge amount of energy into it. You’re building something from scratch. Something that didn’t exist before.
And finally, if I could say one thing about flespi itself, it would probably be this: the word universal in our positioning really means exactly what it says. Everything I see being built on the platform is incredibly different on the surface, but at the same time, it all still belongs to the world of telematics – and telematics itself is unbelievably broad.
Pretty much everything you can imagine under the term “telematics” can be implemented with flespi.
Don’t be afraid to experiment. If you can imagine the business logic behind something – a task, a workflow, a system, or even a chain of processes – chances are, you can build it on flespi. When we say “universal telematics API middleware,” we mean it.
I understand that the complexity of the system can sometimes intimidate people. But we’re constantly working to make that complexity disappear – so you can interact with the platform naturally, almost like speaking your own language, and build whatever comes to mind."