It’s becoming a good tradition for the flespi team to review the whole year and make plans for the next one in December, just before Christmas. We devoted the whole day of December 12 to this discussion, leaving codi with customer support service on its own.
I will be happy to share our future plans with the community but first, let me start by overviewing the current year and cross-checking our status regarding the 2024 roadmap.
Looking back at 2024
The current year for flespi was very successful. By the beginning of December, we already doubled the annual growth of registered devices and subscribed even more customers than in the whole of 2023. And we reached the milestone of one million registered devices. Currently, we are organically growing at the pace of around 25,000 new device registrations per month, which makes us one of the fastest-growing telematics platforms in the world.
And this is with minimal sales efforts. Since Q2, we have had no dedicated sales or business development position in our team. We are restricting our growth pace, focusing mostly on users who have a clear need for a reliable telematics partner to whom they can safely offload all the complexities of telematics data gathering and processing. Such users do not need extra persuasion by salespeople and value the quality of service and transparency we provide.
Diving into the usage patterns among our users, we see a tendency to stick to one manufacturer more and more. In flespi’s configuration, these are accounts with just one channel created. It looks like device manufacturers found a way to increase the loyalty of their customers or broadened their product lines to cover the majority of demand.
We also clearly observe the rise in advanced telematics data processing. Seems like our users are more and more demanding in what they can extract and process using telematics devices. The most quickly growing number of plugins in flespi are of 'msg-expressions' and 'msg-pvm-code' types. And both of them are about custom data post-processing, e.g., for BLE, CAN, TPMS, etc., kinds of applications.
In our roadmap for 2024, we declared just two significant new functionalities to be released: tachograph support and telematics-focused genAI services. They were completed just in time.
Tachograph-related functionality was introduced in November with Ruptela and Queclink protocols being the pioneers for us. Teltonika and Xirgo integration is in our short-term plans for the beginning of 2025.
What we were going to implement in genAI was less clear, initially we only outlined the direction we would work on. However, I evaluate our progress with genAI as very successful. We released a public embeddable telematics device assistance service and trained codi, the AI assistant for flespi users, to mix real device data with knowledge from various sources, including official manufacturer documentation. As a result, codi now often outperforms flespi human engineers and device manufacturer support engineers when working towards device-specific issues or its optimal configuration for the task. Its actual progress and the pace at which codi builds trust among our users are clearly visible in the chart below:
Regarding the backend-as-a-service type of features, we released geofences and implemented numerous less notable features, with realms and SSO user authentication being at the top of this list.
Given all these observations and facts, let’s now talk about the future and what you can expect from the flespi in the upcoming year.
Expectations in 2025
As a quickly growing telematics platform, our main efforts will be towards the sustainability of this growth. The envelope of what we are doing can be expressed in the following statements:
We want to ensure that our users receive an uninterrupted data flow from/to devices with minimal effort.
We want to resolve all the complexity in the data processing they may need and provide it as simply as practically possible.
We want to stay at the forefront of telematics and provide hardware manufacturers with an easily approachable audience for advanced and new functionality in their devices.
And we want it to be easily scalable.
Although these are rather broad sentences, they define the framework of our development — the approach we should never step away from. All the new functionality we implement is related to improving in one of these directions.
In 2025, we decided to especially focus on and strengthen our services for Telematics Service Providers operating in Europe and North America. This includes, but is not limited to:
Proactive integrations with vehicle OEMs. We want TSPs that are using platforms on top of flespi to be able to easily connect customers with OEM preinstalled telematics.
We will implement WebRTC real-time video streaming as an alternative to the HLS format. This will immediately push platforms relying on video telematics on top of flespi to the forefront of the competition.
We will finalize our efforts in tacho functionality and complete the integration of two more manufacturers — Teltonika and Xirgo — to cover all the most popular telematics brands in European fleet transportation.
We will implement a new “driver subsystem.” This subsystem will make it possible to bind/unbind drivers from devices and effectively use them in analytics separately. This will be applicable in fleet management and the micromobility industry.
In 2023, we considered implementing an Automatic anomaly detection and notification system. This was one of the rare cases where our planning and reality were mismatched. We decided to fix this and restore this idea to implement such an important and helpful account health system in 2025. This system should track the status of various flespi entities and suggest when some problem has happened or is about to occur.
And finally, our genAI assisting system — a.k.a. codi. I think we are already at a very high peak compared to all other platforms I know. However, there is no visible limit here, and our ultimate goal is to deliver an AI service that is far better than any single human engineer in our team when talking about the implementation of any kind of telematics project or when any kind of problem should be addressed. I don't think we will reach it soon, but we will definitely be on this track.
I wish you a Merry Christmas and a Happy New Year! Be happy! :)
